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KQLB 106.9 LA JOYA …Sí te mueve is a format designed to get results because it targets the largest consumer group in the nation, combines banda, norteña, group, tropical, rhythmic, and ballad genres. These mass appeal genres attract and sustain our core demographic — 18 to 34-year-olds. combines today’s best-testing music with a dab of yesterday’s mega hits. Our professional lineup of radio veterans add their own fun and entertaining presentation to the mix to reach the rapidly-growing and lucrative Latin American audience that you want as your customers.