PRI was founded in 1983 as American Public Radio to provide diverse voices and an alternative to NPR for public radio program distribution. Public Radio International (PRI) is a Minneapolis-based American public radio organization, with locations in Boston, New York, London and Beijing. PRI's tagline is "Hear a different voice." PRI is a major public media content creator and also distributes programs from many sources, competing with National Public Radio and American Public Media to provide programming to public radio stations. Additionally, the company is increasingly focused on fulfilling the unmet needs in global news and cultural perspectives, created and curated specifically for relevance for Americans. Therefore its competitive set in the larger media and information landscape consists of organizations focused on creating, partnering and providing global news and cultural perspectives content.