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WLUM-FM (FM) 102.1 FM) is a commercial radio station in Milwaukee, Wisconsin. The station airs a Alternative rock music format branded as "FM 102.1". The station is owned by former Green Bay Packer Willie Davis and his company, All-Pro Broadcasting. All-Pro has owned the station since 1979. WLUM is run as a partnership with co-owned WMCS and Shamrock Broadcasting's WLDB as a group called the Milwaukee Radio Alliance.