WMIM (98.3 FM) is an adult contemporary station licensed to broadcast from Luna Pier, Michigan, USA. The station serves Monroe, Michigan and the surrounding area, as well as metropolitan Toledo, Ohio, where it competes with WRVF-FM. It is owned by Cumulus Media. he station signed on in July 1967 as WVMO (Voice of Monroe), founded by John Koehn of Adrian (also the founder of Adrian's WLEN 103.9 FM), and featured a format of MOR and country music for many years. According to a Billboard magazine item from June 1972, the station was on the air from 5:45 am to midnight and played MOR music until 6 p.m., when country DJ Dan Baker took over. WVMO was also an early radio job for Paul W. Smith, now morning host at Detroit's WJR. On October 1, 2010, WTWR-FM became WMIM, "Monroe's Best Mix, My 98-3", and adopted an adult contemporary format.