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98.3 CIFM is Kamloops Best Rock. Playing a mix of new and classic rock, with personality driven shows with Roach, Hank and Kayla in the morning. the Nikki Omen Midday Show and the drive home with Jeremy McParland. 98.3 CIFM has been a dominant market leader and just celebrated 25 years on the air in Kamloops. Real people, real radio supporting live local music and many community events.