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Jewel 99.3 is Georgian Bay’s favourite radio station and the Only easy Listening station directly targeting the 40+ demographic. The station caters to the local full-time community as well as the massive 2nd home cottagers as they drive north from their primary city homes in Kitchener, Burlington, Oakville, Mississauga, Toronto and Simcoe. There are over 600,000 Jewel radio listeners who index high as having a 2nd recreational home north of the city in Georgian Bay and Muskoka. These recreational weekend and summer cottagers profile as OMP’s (owners, managers, professionals and semi-retirees ) and have a higher-than-average disposable income. The Jewel radio station network has been very successful delivering affluent cottagers to the local retailers in the Georgian Bay area with affordable and targeted marketing strategies.