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Hot Country 103.5 has taken Halifax by storm. The popularity of country music has EXPLODED and the number of people listening has never been higher. Listeners have a higher propensity to be LOYAL to new country music, its artists and lifestyle especially where the format is woven into the fabric of the community as it is in Halifax. Attracting a multi-tasking adult audience that thrives on the passion of country music, Hot Country 103.5 is targeted to the 20-49 year old male and female audience who will instantly find a new home with popular bro-country artists they love so much. They’ll be hard pressed to turn it off.