MATASA “YOUTHS” Radio is an online radio service strictly designed with the youths in mind. The platform also burst of an entire youthful team working day and night creating, developing and producing contents that are youth-oriented. Simply saying a platform by the youths for the youths. All programs are designed to 80% Entertain, 10% Caution and 10% Change, which is the new Social Behavioral Change Communication Method known as the ECC Method. This design is to clearly draw huge traffic towards our listenership but also draws the attention of our audience on negative vibes, and also subconsciously plant the “Change for the good” idea in them. Therefore at MATASA Radio, we are not only entertaining but we are also Creating Tomorrows Ladies and Gentlemen from today’s youth.