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KBXR is a local radio station located on Old Highway 63 in Columbia, Missouri. Its format has been Adult Album Alternative (AAA) since it went on-the-air on October 22, 1993. The first song was "You Send Me" by Pharaoh Sanders. At the time, the frequency was 106.1, but it has since changed to 102.3. (Previously the call sign KBXR was used by a Weatherford, Oklahoma, radio station broadcasting at 97.3 FM from 1984-1991.)