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WJIM (1240 AM) is a radio station licensed to Lansing, Michigan broadcasting a news-talk format. WJIM began broadcasting in 1934 on 1210 kHz with 250 watts daytime and 100 watts at night, under the ownership of Gross Telecasting. Then owner Harold Gross named the station after his son Jim, who would become the station's general manager from the 1960s through the sale of the station in 1985. In 1941 WJIM moved to 1240 kHz with 250 watts as a part of the North American Radio Broadcasting Agreement. WJIM is currently under owership of Cumulus Media. It is also the flagship station of the Michigan Talk Network.