live online video broadcasting and live streaming - new media and digital marketing strategy for progressive entrepreneurs and business leaders Casting Cred is the show that helps entrepreneurs, leaders, coaches, trainers and marketers to become the go-to authority in their niche; harnessing the power of podcasting and live online broadcasting. I'm David Bain and in each series of Casting Cred I'm going to be focusing on a different type of podcasting or live online broadcasting. In series one, it's niche podcasting success stories. How niche podcasters build their personal brand authority - and ultimately drive more business - by publishing a great niche topic podcast.